A Word From Your Business Hada Madrina 🪄

Hola hola jefas,

Welcome to the first issue of the new Jefa in Training Circle newsletter: Entre Nosotras! If you've been part of The Jefa in Training Circle for a while, you already know - this community has been doing something special for two years. And if you're newer, welcome. You walked in at the right time.

For two years, the Circle has been in what I'll lovingly call beta mode. Building, testing, figuring out what this community actually needs — and more importantly, listening to the mujeres inside it. What I've learned in that time is something I probably knew but needed to see proven: the heart of this Circle was never me. It's you. It's all of us together. The conversations, the breakthroughs, the "me too" moments, the connections that have turned into friendships and collaborations and referrals and fearlessness.

This year, I want the Circle to finally have the identity it deserves - one that reflects what it actually is. Not just "Ashley's coaching community', but ours. A living, breathing comunidad of Latina entrepreneurs who are building something real, together.

This newsletter is part of that. Every month, it's our collective touchpoint - a reminder that we are connected, that cool things are happening among us, that there are resources and news worth knowing about, and that there's always something to look forward to together.

Gracias por estar aquí. I'm excited for what is next for all of us.

Con cariño,

Ashley🪄

En Las Noticias

ICYMI: Starting March 1st, green card holders can no longer receive SBA loans. A reminder that entrepreneurship is political and we need to stay informed. Here are my thoughts. ​

And it doesn't stop there. Here's what else is happening right now that affects our comunidad:

The impact on the ground is real. Latino-owned businesses on Chicago's Southwest Side are still grappling with lower revenue and foot traffic months after Operation Midway Blitz — with owners reducing inventory, shrinking store sizes, and watching longtime customers stay home out of fear. This is happening in cities across the country. → Read more via Block Club Chicago​

Community is stepping up where policy is failing. The Latino Chamber of Commerce Minnesota and the Latino Economic Development Center have launched a GoFundMe campaign to raise $1 million for Latino-owned businesses in the Twin Cities hit hardest by ICE operations — prioritizing mom-and-pop shops and businesses at risk of closure. This is what mutual aid looks like in 2026. → Support the fund​

Someone in Congress is paying attention. Just this week, Congresswoman Ayanna Pressley convened immigrant entrepreneurs, small business owners, and community advocates to spotlight the harm these policies are causing — and to sound the alarm nationally. Read more via Rep. Pressley's office​

Our WhatsApp Group Chisme

This past month, jefas were getting deep — and getting real.

It started with a simple prompt: How can I practice letting things be easier this year? And from there? The conversation took off. We had Scorpios declaring "if it's not a hell yes, it's a f*** no," Virgos learning from them in real time, and everyone collectively arriving at the same truth: ease doesn't come from doing less — it comes from getting intentional about what you say yes to.

One jefa summed it up perfectly with her mantra for the year: Fewer. Bigger. Better. We've been thinking about that one ever since.

There were also honest conversations about what to do when emotions threaten to pull you under — and how focusing on one small action can be the thing that keeps you from sinking. If you're stressed about money, move something around so you feel covered. If you're overwhelmed by your calendar, cancel one thing. The action doesn't have to be big. It just has to be forward.

There was astrology. There was hype. There was the kind of mutual cheerleading that reminds you why community isn't a nice-to-have — it's infrastructure.

This month's reflection prompt by our Community Manager Sara Diaz, straight from the chat:

Where in your life or business are you making things harder than they need to be — and what's one thing you could simplify this week?

Sit with that one. I know I am.

And if you want to go deeper on releasing the cultural messaging that makes us work harder than we need to, maybe check out Uncolonized Latinas by our jefa amiga Valeria Aloe — a roadmap for unlearning the limiting beliefs baked into our upbringing so we can lead from a place of self-worth instead of survival. → Get the book here​

What We're Into Right Now

📚 Book Club Read: Radical Señora Era by Christina Kelmon & Ann Murray Dunning

Our Circle book club has been reading this one and it has been everything. It's rooted in ancestral Latin American wisdom — so there's real historical context and cultural depth — but it also creates space to ask yourself what care actually means for you, and who you are when you're not working. As an ambitious Capricorn, that second part hits differently. We don't always make room to explore that. This book invites you to. Highly recommend reading it together if you can. → Get the book​

🛁 In my hydrated era

As a new mama I have fully committed to making my shower and bath time feel like a ritual, and also staying hydrated because postpartum thirst is so real.

Two things I'm obsessed with right now:

The Nopalera Cactus Flower Exfoliant in Mandarina — a 3-in-1 oil cleanser, exfoliant, and moisturizer made with prickly pear cactus and tangerine oil. It's Latina-founded, clean, and makes your skin feel like you just left a spa. Worth every penny. → Shop Nopalera​

The Salud Hydration + Immunity packets in Jamaica — agua fresca energy without the sugar. I keep these everywhere. The jamaica flavor is my favorite and it genuinely tastes like the real thing. → Shop Salud​

🎵 Currently listening to: Sincerely by Kali Uchis

Not a new release — but it's exactly what this season calls for. It's chill, it's beautiful, and right now she has songs for her bebecito woven in and it's just... my vibe. Perfect for working, bath time, or just existing slowly. Put it on and thank me later.

Para Tu Calendario

What's coming up — save the dates, tell a friend.

Group Office Hours — March 11th @ 10AM PST(Circle Members Only) Bring your pressing business questions, your half-baked ideas, your frustrations, and your wins. This is your space to think out loud with the group, get real feedback, and leave with clarity. Come as you are.

Group Office Hours — March 24th @ 3:30PM PST(Circle Members Only) Can't make the 11th? We've got you. Same energy, different week. Block it now.

April Events - coming soon!

​See our calendar in Circle. ​

Una cosa más — if you love it here, tell someone.

If you have a friend who is building something, navigating something, or just needs a room full of jefas who get it — send her the Circle application. That's how our comunidad grows. 🤍

And that's a wrap on the first issue. We're just getting started. See you in the WhatsApp, see you at office hours, and see you next month with more chisme, more resources, and more of the magic that we're building together.

As always, I'm only an email away if you need me <3.

Con mucho cariño,

Ashley 🪄